As Apple prepares to release a new generation of stylish products — including the iPhone 14, new smartwatches and updated AirPods — investors are excited about the pop AAPL stock might see amid the hype. A perennial concoction known for its innovative consumer technology and strategic branding, Apple has long been an investor favorite that has left those people who didn’t buy the stock sooner licking their wounds.
Investing, of course, is about looking forward, not back. And past performance, of course, is no guarantee of future results. But for those evaluating how strong Apple’s performance would be, let’s look at Apple’s results over the past five years and where you’d be now if you’d invested then.
For more help with investing, including evaluating stocks based on past performance, consider working with a financial advisor.
Apple is a technology company based in Cupertino, California. It was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 and incorporated by Jobs and Wozniak the following year. Jobs led the company for many years in two different terms as CEO. Jobs died in 2011 and the company has been led by CEO Tim Cook since 2011.
Apple makes hardware and proprietary software that runs its machines. Some of Apple’s most popular products include the iPhone (a smartphone), the iPad (a tablet), the iMac (a desktop computer), and the MacBook (a laptop). As noted above, Apple also makes the operating systems these products run. In addition, Apple offers cross-platform services such as Apple Music and Apple TV+.
The company went public in 1980 and trades on the Nasdaq. It is part of four major market indices: the Nasdaq 100, the Dow Jones Industrial Average, the S&P 500 and the S&P 100.
The market cap for Apple is $2.48 trillion.
Where would you be if you had invested $1,000 in Apple five years ago?
No matter what is written in this section, you cannot go back to the heady days of 2017 and invest in Apple. You can, however, make a plan for how you will invest over the next five years and this could give you a sense of what is possible.
On September 8, 2017, Apple closed at $39.66 per share. On September 6, 2022, it opened at $154.37. This is a total growth of 389.23%. This means that if you had invested $1,000 in Apple on that date in September 2017, held it without any further action until September 2022, you would now have $3,892.33.
However, there is more to this story. Like all stocks, Apple has had its ups and downs over the past five years. Its high point during that period was $182.94. That is an increase of 459.76%. If you sold your $1,000 investment from 2017 at that price, you would have a total of $4,597.58.
How to invest in Apple
If you want to invest in Apple, the simplest way is to do it yourself. Create an online brokerage account and buy as many Apple shares as you want. You may be charged a transaction fee, depending on the service you use.
Another good option is to find a mutual fund or stock that includes Apple in its investment basket. This could be an actively managed fund, but with Apple included in so many indexes, an index fund is a good choice. For example, a passively managed fund that tracks the Dow Jones Industrial Average will be invested in Apple, since Apple is one of the stocks in the index.
Finally, you could work with a financial advisor and tell that expert that you want to invest in Apple. Your advisor will do the shopping for you (possibly through a third-party broker) and help you create an overall financial plan around your desire to invest in Apple.
The bottom line
If you’d invested $1,000 in Apple in September 2017, you’d have about $3,900 by September 2022. You could have even more — nearly $4,600 — if you sold at the stock’s peak over the past five years, however. To invest in Apple now, you can set up a brokerage account, invest in a fund that includes Apple, or work with a financial advisor.
A financial advisor won’t just help you make investments—they’ll help you create a comprehensive plan for financial health. Finding a qualified financial advisor doesn’t have to be difficult. SmartAsset’s free tool matches you with up to three financial advisors serving your area, and you can interview your advisors at no cost to decide who is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
SmartAsset’s free investment calculator can give you a sense of what any investment will look like down the road.
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