Company for importing unique character figures and Toy home appliances at the annual Berlin technology fair
Berlin, September 2, 2022 /PRNewswire/ — LG Electronics (LG) in collaboration with PLAYMOBIL®, of Germany renowned game maker, is set to unveil an exclusive collection of LG-themed games at IFA 2022 Berlin. The adorable new figures and gaming devices will be available starting next year at a series of online and offline events that align with LG’s commitment to creating FUN (First, Unique and Young) customer experiences.
The Lifestyle zone of the company’s IFA booth – alongside LG’s latest, premium home appliances – features three of the brand new character figures created by LG and PLAYMOBIL. There is the conscious security and always ready to help Self induction (aka ‘LG Man’), the popular kitchen and lifestyle influencer Noraand the fashion-forward J. J.
Helping the trio of LG-PLAYMOBIL personalities live a comfortable lifestyle in miniature at home are toy versions of LG’s innovative appliances, including washing machines, InstaView™ ovens and InstaView refrigerators and the all-in-one WashTower ™.
The cute characters and pint-sized appliances will also maintain a social media presence, appearing in entertainment content across LG’s online channels, including the Home Appliance Company’s official Instagram account, The Good Kitchen of Life (@lifesgoodkitchen).
“We’re delighted to give IFA visitors a sneak preview of our fantastic new collection of toys, created in partnership with of Germany her own PLAYMOBIL,” she said Ro Su-kie, head of brand communication at LG Electronics Home Appliance & Air Solution Company. “Consumers will be able to get their hands on these highly collectible, small toys at exclusive events and promotions beginning in early 2023. We will continue to offer interactive activities that deliver unique customer experiences and highlight LG’s continued commitment to innovation for A better life. “
Visitors to IFA 2022 (September 2-6) in Berlin, Germanyyou can learn more about the new toy collection at the LG exhibition stand (Hall 18, Messe Berlin).
About LG Electronics Home Appliance & Air Solution Company
LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air solutions as well as visionary products featuring LG ThinQ AI. The company creates various solutions with industry-leading core technologies and is committed to making life better and healthier for consumers by developing carefully designed kitchen appliances, living appliances, HVAC and air purification solutions. Together, these products offer enhanced comfort, outstanding performance, efficient operation and exciting health benefits. For more LG news, visit www.LGnewsroom.com.
SOURCE LG Electronics, Inc.